Pop sensation Camila Cabello becomes the new global brand ambassador for lifestyle brand Tommy Hilfiger with their new ‘freedom’ women’s fragrance campaign, bringing elegance and prestige to their new product launch.
Inspired by the courageous spirit which has defined the lifestyle brand since 1985, the new launch of ‘Freedom Eau de Parfum’ is a prestige women’s fragrance called ‘Clean Amber’ that will empower buyers and make them feel loved while wearing the floral perfume. Created by Master Perfumer Honorine Blanc and Perfumer Alexandra Monet, the perfume is blended with hints of juicy lychee, which is a fresh, warm and juicy floral smell, giving you an empowering and confident feel as you embrace the new scent.
To mark Tommy Hilfiger Freedom’s new addition, the lifestyle brand teams up with music star Camila Cabello, featuring the luxurious fragrance in their new campaign and showing the meaning of freedom by wearing the new perfume, making you feel effortless and modern.
Directed by Gordon von Steiner, the new campaign sees Camila beautifully singing on a reimangined version of pop hit ‘I Want To Break Free‘ by legendary band Queen. Conveying the brand’s tagline ‘Make Every Moment Yours’, celebrating power and the chance to be yourself authentically. The new advert takes consumers back to the 2000s, transporting them to a time when the power of music influenced launches.
Tommy Hilfiger’s Freedom is the brand’s first new prestige women’s fragrance launch in over a decade, and what better celebrity to represent this than the strong-willed and influential music personality Camila Cabello. Speaking on the opportunity, Camila states: “I’ve always found Tommy Hilfiger to be classic and timeless. I’m honored to be part of this fragrance campaign, “Freedom”, which celebrates expressing yourself authentically and living completely in the moment,” said Camila Cabello. “It embraces individuality in a way that feels honest, effortless and real.”
Tommy Hilfiger also comments about this new exciting milestone, stating: “Since introducing our first perfume in 1996, we’ve always seen scent as another way to express the optimistic Tommy Hilfiger spirit. Freedom is a celebration of where we’ve come from and where we’re going next. Camila brings an incredible ability to connect with people through her music, authenticity and warmth, and I couldn’t imagine a better ambassador to introduce this new chapter.”
Why not check out the Clean Amber perfume now?